"Hooker-chic edition" - Are you serious?

I know fashion ads are supposed to be eccentric and even outrageous, but I think GUESS (and many others) have just gone too far.

(from Lucky magazine- 2009)

I don't think is nothing wrong with being sexy. We buy clothes that makes us feel and look good, right? Desirable even?

Guess is notorious for having extremely sexy ads but then the question is to us (the public) when enough is enough?

Do women really respond to this kind of advertisement? Are we suppose to relate to it? To want to have this look?

What do you think?